Marc de GIBON
FRACTIONAL AI BUSINESS ADVISOR & CPO

Most companies experiment with AI.
Very few turn it into results.

I work with CEOs and founders, 2 to 3 days per week, when the product strategy, the AI roadmap, or the business execution are broken and that costs real money. I operate, I don’t advise from the sidelines.

Book a 30-min call

💬 Message me on WhatsApp

RECENT MANDATES

SAAS B2B · TECH & AI

22-year-old tech services firm, no product, no recurring revenue, no CSM culture.

Full pivot to AI-first-product-led recurring revenue
Legacy assets converged into AI-native product
CSM function installed across the org
Venture studio launched to accelerate AI pipeline

SAAS B2B · RISK & CREDIT MANAGEMENT

Pre-fundraise scale-up: management conflict, staff attrition, 30% ARR at churn risk.

Tech & org audit — blockers identified, plan delivered
CSM installed: 0 customers at churn risk
Cap table restructured, conflicted shareholders out
Fundraise validated. AI-first roadmap, sector Tier S.

HIGH END TRAVEL MANAGEMENT

Fast growing scale-up with no product and GTM strategy, building 3 verticals

Built and delivered a full business driven product strategy
Implemented interlaced GTM strategy where business lines nurtures each others
Doubled gross revenues in 11 month

SAAS B2C · HOME GYM EQUIPEMENT

E-Commerce startup with a strong track record struggling to pass the 1M€ threshold

Structured sales process delivering predictability and traceability
Secured strategic procurement deals
Defined customer acquisition processes and sales repitability
Moved from 0.6K€ to 1.8M€ revenues in 14 months

WHAT YOU GET

FROM DAY 1

A sparring partner. 25 years in business I’ve « already seen the movie before«

Challenging your assumptions, surfacing your blind spots, and pushing back when you’re heading into the wrong wall. Not a consultant who validates. A co-pilot who’s already been through the turbulence.

WITHIN 2 TO 4 WEEKS

Full visibility on what is blocking you and exactly what to do about it.

A structured audit of your business, product, tech, and org. I map every blocker, rank them by impact on your actual objective, and deliver a prioritized action plan. You leave with actionable levers . No 80-slide deck. Decisions you can act on immediately.

AS THE ENGAGEMENT CONTINUES

Execution with you until the business moves.

Change management, product roadmap driven by business KPIs, team alignment, investor support. I stay until results are visible, not until the contract ends.

TRACK RECORD

25

Years across Travel Tech, SaaS B2B, AI

5

Ventures founded, 3 exits, 1 Techstars cohort

9

mandates with 100% positive return

€multi-M

ARR built from zero at Amadeus in 36 months globally

€50M

Cloud transformation led at SAP across 17 countries

Let’s talk about your situation.

30 minutes. No pitch. You describe the problem, I tell you if I can help.